Consumer Revolution

I am in the middle of the book “Join The Conversation” by Joseph Jaffe and I am really compelled by the fact that consumers have so much power.

Sites like this: www.my3cents.com are popping up everyday giving consumers places to vent and be heard. You can read horrible stories of lack of service, up charges, and shady contracts.

Other sites focused on ranking particular industries are popping up everyday too:
http://www.ratemyprofessors.com/
http://www.ratemds.com/social/

Organizations that are not tuning in to what consumers are saying will benefit from listening and as Jaffe says, “Joining the conversation”. I am also digging his blog: http://www.jaffejuice.com/
I don’t want to become a “mouse potato”, but it is going to be hard with all of these interesting conversations going on about business and marketing!