URL on the side of a bus

This weekend I went to the Minnesota State Fair. Loved the deep fried Snickers bar! Anyway, on my way there I saw this URL on the side of a bus: www.thewarriormovie.com

It was sponsored by a local health system, so naturally, I was intrigued.

As of last weekend, the video posted online was just a trailer. It seems like the movie is going to be a patient testimonial and interview with a physician combo.

Now, maybe it appealed to me because I'm in marketing, but I thought it was a fun way to try and draw people in. I don't know what the ROI on something like this is, but it will be interesting to see if I stumble upon other pieces of their campaign this month.

Check out the URL and let me know what you think: www.thewarriormovie.com