Tofurky Tuesdays - Market to me please!

I just visited Turttle Food's online at www.tofurky.com . I made a "Tofurky Tuesday" pledge not to eat meat on Tuesday's. In return, Turtle Foods is sending me a free quarterly e-newsletter about vegetarian eating and then they will be mailing me my very own special package that will educate me about eating nutritious meat free meals!

Do you remember Ralphie from A Christmas Story waiting by the mailbox everyday for his secret decoder ring from the Ovaltine company? Well, that will be me. It is Christmas in August ladies and gentleman. Christmas in August. I just can't wait to open my free gifts from Turtle Foods!

Apparently, I will also be helping to decrease global warming by going meat free on Tuesdays. I pretty much eat a vegan diet anyway (suckers)- but I'm excited to see the zaney marketing materials I get from Turtle Foods. Who knows, maybe they will persuade me to eat Tofurky or try out one of their Tempeh products???

Tofurky.com has calculated that the amount of green house gas emissions reduced by going meatless just one day a week is equal to the amount released when you drive a car that averages 20 mpg 16.5 miles! Well, now I'm even more jazzed about my pledge! Shouldn't this automatically qualify me for some type of "green" merit badge? I feel so saintly about my new Tofurky Tuesday pledge that I am going to get the initials "TT" tattooed on my neck, right over the skin of my Adam's apple. That way, when people ask, "Hey what does TT stand for?", I can sit back and soak in the adulation as they smile and nod at me in approval as I explain to them what this incredible pledge is all about. I can even imagine my friends and family chanting my name to cheer me on, "JD!. . .JD!. . . JD!!"

As sarcastic as this little post seems, I really did sign up for the e-mail newsletter and took the Tofurky Tuesday pledge. You can read about it for yourself at http://www.tofurky.com/funstuff/contest_TT.htm

While I can make fun of their marketing tactics a little, I can't deny these important facts:
They got me to stop what I was doing, visit their website, and sign up to be marketed to because they were effective in grabbing my attention. They also got extra mileage from the campaign from this blog post. And, the next time I am in the "not so natural" Tofurky isle, I'll probably think about buying a Tofurky even thought it isn't Thanksgiving yet. I am willing to wager, that there will be a coupon enclosed in the little "care package" they are sending me to help me purchase their products. How thoughtful of them :).

Lesson of the day for me: Try new and fun ways of cutting through the clutter.