Segmentation
I read a comic a while back. It was about marketers coming up with labels for different age groups and how to market to each of those segments. One of the lines read, “What about people between the tweens and teens age group – can we call them weens?”
I laughed out loud.
Sometimes, I think that we as marketers tend to over think segmentation.
Perhaps there is an alternative approach that can be more effective than micro-segmentation?
Happy Friday,
JD Valerio
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4 comments:
JD - Nice meeting you in Newport Beach last month. I'd settle for FI marketers doing ANY type of segmentation...at least it's a step in the right direction!
Nice meeting you as well. Thanks for the feedback.
JD, I agree that sometimes there's too much segmentation....or in general a bit too much analysis and not enough action. I'm all for smart marketing, but sometimes you can analyze something to death. Its kind of like spending too much time strategizing the organization of your sock drawer....
Jeff Stephens
http://creative-brand/thestory
Good point, Jeff. Sometimes, we sit on good ideas way too long. They say "actions speak louder than words". In the same light, "actions do more than thinking things to death". I agree with you, "I'm all for smart marketing" - and I think smart marketing includes the ability to try new things and take at least a little risk.
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